LFW SUMMER RESORT 2011
Venue– Grand Hyatt Mumbai
PRIA KATAARIA PURI ‘S RESORT WEAR 2011 COLLECTION IS INSPIRED BY MARRAKESH THE EXOTIC RED CITY OF MOROCCO
Down the ages, the world and in particular Europe has looked in awe at the intriguing confluence of cultures in neighbouring Morocco. So close geographically, yet so alien in its diversity with cities like Casablanca, Fez and Marrakech the capital, each a gem in its own way. French, Portuguese, Arab and Persian influences have made this tiny country a favoured destination with the rich and the famous! Be it its locales in movies that held us entranced or iconic Fez cap! Tales of a thousand and one nights in which Scheherazade weaves her magic to enthral an insomniac Pasha escape a certain death and eventually become his queen, is but a central aspect of the intrinsic oriental romanticism that draws the west to it!
This collection is specially designed for the travelling exotic diva who wants to look glamorous instantly without any fuss. The collection has easy fun luxurious affordable classic ensembles that flatter the feminine curves! After all today’s busy multifaceted multitasking women don’t have the time nor do they want cumbersome wardrobe !it’s all about quick & easy glam dressing that makes you look & feel like a million bucks ! (Without spending millions)
In this collection Pria has used two colour story –one is vibrant colour story inspired by spices & fruits in souks of Marrakesh such as spicy greens, oranges, tangerines, turmeric yellows, apple greens and the other is a vintage tone consisting of teel greens , midnight blues, blacks, off-white whites & golden sand
Play an important role in the collection in form of tassels- gilded sequenced crystal mirrored borders creating a luxurious glamorous look.
Pria designs for globe-trotting modern woman who revels in her travels even as she adds to the Diaspora with her own sense of style. This collection puts forward that aspect of her inspiration as well! There is wide variety of indo western styles perfect for any occasion for cocktail wear, dinner, destination wedding & particularly travel friendly for glamorous elegant day or evening parties! The collection has maxis, lounge gowns, kaftans, tunics, jackets, gypsy, saris and dresses for easy glamor dressing without a fuss! The dress lengths vary from thigh length to knee; the gowns have asymmetrical hemlines, lots of tiers and gathering for free flowing breezy look!
Silk chiffons, silk crepes, silk georgettes, silk satins, velvet, jersey and tulle vie for attention in an ode to Marrakech’s fine jewelled and opulent textile heritage. Tassels, Arabesque prints & local mirror embellishment is used to further enhance the look. Much akin to the city of its muse, this collection is a veritable riot of colour. Marrakech is contrasts steeped in history! Simultaneously there is its soul, Medina, of ancient meandering streets right next to Ville Nouvelle the modern city, extrovert and bursting with joie de vivre. This contrast is what Pria celebrates!
Pria has used Moroccan s rich textile heritage history for creating unique prints inspired by Marrakesh – local embroidered and woven fabrics such as tassels ,mirror work .shell button prints are used as prints in this collection to create a stunning luxury resort wear line busting with riots of colours !
The collection is shoot in Middle East modelled by Lebanese Canadian – Ms. Natlie and the designer Pria Kataaria Puri
The pictures are shot by – Reaa Puri & Nosher Puri and all the images are shot in natural light and are untouched.
Among the original proponents of the Indian ‘Nouvelle Couture’ Pria Kaataria Puri stands in sharp contrast to her contemporary. Having won the ‘Bharat Yuva Ratna’ award along with ‘Bharat Vikas Award’ for designing women’s wear, she has received vast recognition for her work since she started her label in 1990. Her collections are available in fashionable boutiques in USA, Europe and the Middle East. Pria received formal training in fashion designing from FIDM, San Francisco, where she showcased her first occidental evening wear at the San Francisco Fashion Centre, and the rest as we say is history.
Pria is committed in creating “occidental couture and cruise line” which is an amalgamation of oriental and western ideas to add inner beauty and mystic to the female form. Her collections are modern in the styling and ethnic in the mode of expression with Asian colours, ancient heritage of fine embroideries and vintage prints playing a special significance as her distinctive area of specialization. Her label represents, multicultural, multifaceted of women today, who believe in elegant, luxurious, timeless piece of an art as clothing. ‘Elegance doesn’t mean being noticed, it means being remembered’. Madonna, Paris Hilton, Vanessa Paradi, Princess Francoise, SAR La Princess Lea de Belgique, SAR La princesses Marie Gabrielle de Savoie, Princess Christine Sturdza, Queen Rania Jordon ,Cherie Blair, Ivan Trump, Maharani Of Kashmir and Royalty Of Kuwait, Emirates & Saudi Arabia, Bollywood actress Aishwarya Rai, Priyanka Chopra, Katrina Kaif ,Tabu, Mahima Choudry, Raveena Tandon , Simon Singh, are few of her clients.