Pria Kataaria Puri -‘Persian Punk’Collection…

The Cappuccino Collection presents
Pria Kataaria Puri -‘Persian Punk’Collection
LFW WINTER FESTIVE 2011

The Cappuccino Collection and glamorous international fashion designer Pria Kataaria Puri comes together this Lakme Fashion Week Winter/Festive 2011 to exclusively showcase the ‘Persian Punk’ collection.

Pria Kataaria Puri’s Persian Punk collection is the ultimate blend of culture and cutting-edge. Persian Punk is a fusion of diverse visions combined to make an unconventional realm of its own.

Inspired by the rich Persian culture and history, and drawn to the quirkiness that goes into the punk-age, Pria Kataaria Puri along with The Cappuccino Collection will create a trend for the young and stylish independent women.

The ultimate Persian Punk is a nomadic damsel with a creative side to her, bewitched by glitter and glam, yet inspired by nature and the goodness in people.

Enhancing the Persian Punk collection is The Cappuccino Collection jewellery, which is designed to complement the apparels in a unique way. The prime attraction of The Cappuccino collection is the champagne diamonds, which are the hot couture of the natural colored diamonds and jewellery. They have two jewellery collections, Espresso collection and Latte collection

Commenting on The Cappuccino Collection’s association with the cutting edge designer Pria Kataaria Puri, Mr. Manish Shah, Director of The Cappuccino Collection said, “Being on board with the Lakme Fashion Week for the first time, and being associated with the renowned designer Pria Kataria Puri is a privilege for The Cappuccino Collection. Her designs have been appealing to the young and stylish women and thus make her the perfect designer to showcase our jewellery with her stunning costumes.”

Pria Kataaria Puri excitedly states, “My collection is young, radiant, vibrant, and glamorous, which has many intriguing hues. It is highly inspired by rich Persian culture which is conservative and modest; it represents woman who are rebellious, edgy, unusual, and creative individuals. It is a perfect amalgamation with The Cappuccino Collection which will not only enhance my collection but represent the sophisticated punk.”

COLOUR STORY
In this collection Colour story revolves around vintage brick orange, yellows, black & whites.

EMBELLISHMENTS
Play an important role in collection to create an out & out high voltage glam with glittering sequence inspired by early 80’s look.

SILHOUETTES
There is wide variety of indo western styles perfect for cocktail wear, dinner, travel, friendly for glamorous elegant day or evening parties! The collection has mini dresses, short rompers, jumpsuits, maxis, lounge gowns, kaftans, tunics, jackets, and harem pants easy glamour dressing without a fuss! The silhouettes in this collection are classic, trendy, edgy, glamorous, and luxurious thus creating a very sophisticated punk!

FABRICS
Pria has used Persian inspired prints from rich Persian textile heritage with modern twist in her collection. Prints have been taken from the local Persian embroidered fabrics such as the nomadic patch work; button work, gold gilded ribbons &cord work with 4 key prints are seen in the collection in silk chiffon’s, crepes and silk lycra.

ACCESSORIES
This season Pria Kataaria Puri’s LFW collection will be all prêt with a perfect match of shoes by Veruschka. The soft structures are illuminated with flashes of metallic salmon high heeled Veruschka shoes which add glamour to ‘Persian Punk’.

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Veruschka’s Shoe Bibliotheque

Veruschka’s Shoe Bibliotheque
All set to enthral LFW Winter Festive 2011

VERUSCHKA- An aesthetic couture shoe brand will unveil its eclectic collection themed “Shoe Bibliothèque” for the upcoming LFW Winter Festive 2011.

Veruschka has the right of way this season, as it trail-blazes the ramp with energetic and colorful designs. The collection “Shoe Bibliothèque” takes its cue from diversities that exist in the charming city of Paris.  It draws inspiration from the fashion archives of Paris, which contribute to adding a contemporary twist to fashion that nonetheless manages to look timelessly chic.

Veruschka brings its “back-to-fabric” mentality this season. The delicateness of satin adds a feminine touch; punctuated by metallic power that adds sheen to the wardrobe of the feet. Multi coloured platforms and high counters add an accent that celebrates current trends; an element never missed in a Veruschka shoe.

It’s all about colour this season, with the collection being defined by arresting prints and bold hues of orange, teal, burgundy, and passion red in flowing satins yet sharp lines. The collection is fuelled with metallic leathers with mirror reflect; in gold, pewter, red and coffee striking a balance that any pair of feet would drool over.

ABOUT VERUSCHKA the Brand :

VERUSCHKA shoes are about vertiginous heels and passion for footwear.  Each shoe is crafted keeping both comfort and style in mind. As Maestro Payal states, “Along with the aesthetic appeal of the shoe, the interior composition and comfort is equally important”. The brand is known for its’ use of unique fabrics and metallic detailing in peep-toes and pumps. The silhouettes are clear cut and finished to perfection.

In our design studio we create one-of-a-kind custom-made accessories for niche clientele alongside a new collection every season. Veruschka produces each shoe, one at a time, with each shoe being a unique piece of art. “We do it the way you like it!”

Payal Kothari, The Designer, has always been hands-on in her creations to the extent that she looks over everything from design to concepts, product placement to client partnerships. Her work is an expression of herself, her style and her passion for high-heel footwear & innovative designs.

She has been involved in the design and manufacturing of footwear since 2002. She mastered the technical art of accessory design from the Fashion Institute of Technology, New York. Her apprenticeship with 5th Avenue brands like Nina Shoes and Delman, acquired her shelf space with repute stores like Bergdoff Goodman, Bloomingdale, Saks Fifth Avenue and Macy’s.

She arrived in Mumbai in 2005 and launched VERUSCHKA. Her footwear is handcrafted and keeps pace with International fashion trends. Payal continuously reinvests in articulate shoe making skills to give her clients a great product and experience; she recently studied advanced shoe-making under the Grand Maestros of shoe making in Florence, Italy.

Shubha Sethi, Partner at Veruschka, always had a fetish for shoes! Her insatiable interest in owning a unique pair of shoes led her to Veruschka. Her instant connect with Payal and similar outlook brought the two shoe aficionados together into this partnership. Shubha brings in a fresh perspective from the clients’ and business point of view. Shubha looks after Business development, while Payal handles the creative aspects. Shubha helps Veruschka with its brand building, executes on strategies and manages public relations.

VERUSCHKA on the Ramp: VERUSCHKA shoes have walked the ramps with designers like Pria Kataria Puri, Anita Dongre, Rina Dhaka, Surily Goel, Nikasha, Payal Singhal and James Ferriera. Payal also created a shoe line for Manish Malhotra’s Spring Summer Lakme finale show and for Vikram Phadnis’ opening for Wills Delhi Fashion Week in 2008.

Press: Payal Kothari was chosen by the G2 magazine as the Women of Spunk and Style along with other notable personalities. Her work has been featured in several publications like India Today, Elle, Verve, L’Officiel & Shoes & Accessories magazine to name a few.

Where to Find VERUSCHKA: Currently, Veruschka retails through reputed design houses like Aza, Mogra, Amara, Cypress and Sobo. Veruschka also has presence at Evoluzione (Bangalore and Chennai), Soh-Koh (Chandigarh), Aura (Nagpur) and Anmol (Sri Lanka).

“DANCE OF DUALITIES”

“DANCE OF DUALITIES”
LFW WINTER FESTIVE 2011

The confluence of the subtle Chanderi from Madhya Pradesh and the intrepid Paithani from Maharashtra.
The tale and journey of Designer Vaishali Shadangule from being a small town girl to showcasing at the fascinating Lakme Fashion Week has been a long, but most importantly a truly inspiring story

Vaishali strongly believes, Life in India is full of multiplicities! Primitive and modern, avant-garde and traditional; all co- exist in the same time. Here in a day’s span an individual could traverse across centuries! And these multiplicities of the external world are reflected in the internal world of an individual. Today an individual’s personality is a complex matrix of various mutually conflicting aspects. The juxtaposition of very different, often conflicting dimensions of life, are the inspiration of her present collection.

 Vaishali always works on her instincts and her own life experiences. Her present collection is an attempt to find an aesthetic form of the play of the multiplicities of life – external and internal, social and personal, displayed and concealed, transient and indestructible. And she interprets this as “DANCE OF DUALITIES” in the form of juxtapositions of CHANDERI and PAITHANI.

Here the soft transparency of Chanderi from Madhya Pradesh is juxtaposed with the colourful boldness of Maharashtrian Paithani. While the Chanderi reveals the concealed inner core, Paithani presents the exterior aspects of life. Moreover silhouettes of the garments are inspired from the Indian traditional drapes like- Saree, Dhoti and kashthaa (nauvari) ,where each garment showcases a different drape in a unique way in just a single piece.

Vaishali states: “Being selected for the second consecutive season is like a dream come true. This time around my collection will depict a confluence between two Indian crafts Paithani and Chanderi with my unique contemporary touch, but I have made sure the fabric’s essence and original weave stay intact.”

Vaishali envisions to  expand the unexplored and limited market of ‘Paithani’ .Her garments see a lot of the  running stitch ,connecting Chanderi with Paithani and the tradional Maharashtrian nose ring-nath and ‘phundey ‘will be intricately embellished on each garment to add that singular Indian touch which aptly represent her designs.  

The USP of the garments is the perfect blend of a traditional and contemporary look. It is a combination of unique silhouettes in pure fabrics with long tunics, contemporary sarees, and drapes beautifully embroidered with Asavali, Narli, parrot, peacock, lotus motifs. The color Red plays a central part in all garments with blue and off-white rounding the palate for this season. The look will be completed with Chanderi bags with amazing motifs.

ABOUT PAITHANI
Paithani is known for its bold, colorful, and traditional motifs on glossy silk fabric. It is used exclusively as a Saree in the MAHARASHTRA region. Because of its steep cost and labour intensive nature it has very limited consumption.  Traditional expert Paithani craftsmen are shifting to other professions for survival.

Vaishali Shadangule-Profile
The motto ‘If you can dream it, you can achieve it’ truly epitomizes the journey of eminent designer Vaishali Shadangule and her brand Vaishali*S.
Hailing from small town Vidisha in Madhya Pradesh, Vaishali’s journey into fashion has been inspiring. A Science graduate, she moved to Mumbai to pursue her dreams of becoming a designer. Her commitment to her one-of-a-kind vision of creating contemporary designs from Indigenous hand woven textiles has borne fruit through her stores in Mumbai.

Vaishali states, “I knew I had the design sensibilities and aesthetics but honing the skills, acquiring the right fashion education and launching my own label has truly been a tough path.”

Vaishali’s collection includes contemporary and traditional Indian wear, Indo-western and western wear. The label stands for a modern attitude, comfort and innovative style that blend the modern with the vastness of Indian textiles. Besides designing for her label, she also has licensed her label and designs to retail houses.

Vaishali was one of the few designers who with her penchant for contemporary design made the cut to showcase her design at the Lakme Fashion week Summer Resort 2011 in the Emerging Designers Category. She received a big thumbs-up from all big names in the fashion fraternity. Her Summer Resort Collection called the ‘Virus Free’ represented childhood memories. After rave reviews Vaishali garnered for ‘Virus Free’, she is going to be showcasing at the Lakme Fashion Week Winter Festive 2011 with ‘DANCE OF DUALITIES’ in the form of juxtapositions of CHANDERI and PAITHNI.

Vaishali currently runs a store successfully at Juhu Tara Road under her own label and is in the process to open up a store in Delhi, The Gallery Mall, M.G. Road, Gurgaon.

URBAN YOGINI

Primed to beguile @ LFW Winter Festive 2011

ARCHANA KOCHHAR’s Winter Festive 2011 is inspired by Modern Spiritualism

An accomplished couturier Archana Kochhar unleashes a typographical themed collection of modest sensuality this season at LFW Winter Festive 2011.  This collection celebrates the awakening of cerebral chic. The silhouette magically morphs from chic shirt dresses, draped jumpsuits to neo-Indian separates in muted hues of pewter, stone and raven, which is punctuated with a dash of burnt tangerine and neon orange.

Calligraphic digital prints contribute finesse to the perfect amalgamation of modern luxury and traditional drapery making each look a delight for any jet setter diva. Layered designs are amplified with dazzling fashion neck-pieces and textured stoles, adding to the mystery of this wandering intelligentsia.

The collection is crafted out of an exquisite mix of fabrics ranging from fluid viscose Georgette, Italian jersey along with quintessential Kantha detailing, raw silk and organza.

The designer announces her new cocktail and prêt line at the upcoming LFW winter festive. On this occasion Archana states, “My line entitled urban yogini dictates the new found spiritualism of urban fashionistas. In this collection I have played with constricted mobility in a neutral palette and saturated saffron. I have experimented with a layered look this time, which exudes a casual youthful chic.”

URBAN YOGINI also, embarks the prêt and diffusion line of Ms. Kochhar, which embodies easy chic. Every look focuses on celebrating the wearer’s body and comforts the soul of the style seeking urban yogini.

ARCHANA KOCHHAR – PROFILE :

Designer Archana Kochhar has been showcasing her collections on Indian as well as International runways for the last decade and has 3 stores in fashion Mecca Mumbai. Elaborate yet understated flamboyant yet subtle, Traditional yet modern, Archana’s collections spell urban chic couture. She draws inspiration from the 18th century Indian regalia, Victorian costume and architecture and ancient heirlooms of the bygone era. Unusual, ethereal silhouettes signify her opulent bridal trousseau, evening wear and prêt lines. Her design sensibility is a perfect marriage between exquisite embroidery and nouveau texturing techniques, all these in luscious colour palettes, making each piece “a must have season after season”.

Due to the high acclaim she received, Archana was invited by Galleries L’fayette Paris to present her collection with international design houses like Kenzo, Christian Lacriox, Ungaro and Nina Ricci in March 2008. Archana is one of the favorites amongst Bollywood glitterati, which includes Kangana Ranaut, Ayesha Takia, Soha Ali Khan, Zeenat Aman, Mughda Ghodse, Dia Mirza, Mahima Choudhary, Prachi Desai Sameera Reddy, etc. to name few. Her recent showstoppers and muses, includes young vibrant new faces like Minisha Lamba, Jacqueline Fernandez etc.  She has also styled Amrita Rao for her first television venture the Perfect Bride. She has dressed finales for Beauty Pageants like Mrs India, Navy Queen and has contributed to various Miss India’s International Pageant Finale. Archana has successfully participated in International Trade fairs like IGEDO in Düsseldorf. Designing is Archana’s domain and individualizing her forte. Her design philosophy revolves around making her client’s personality shine while she creates the complete Archana Kochhar look.