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Amrita Arora

Amrita Arora

Urvashi

Urvashi Rautela

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GIONEE Smarphonespresents the 1stedition of India Beach Fashion Week 2015 – A UVAR PROPERTY in partnership with Grand Mercure – Goa Shrem Resorts and GIO Collection,whereBeach is the New Ramp!

India Beach Fashion Week 2015 is undoubtedly Asia’s largest fashion eventexclusivelydedicated to resort, swim, beach & cruise clothing with the fast growing ‘Destination Bride’ category. This unique and unparalleled fashion extravaganzais all set to rock Goa along with the whole of India from 05th – 07th February 2015.

Spread across 3 exotic and 5-star destinations,India Beach Fashion Week 2015will showcase a melange of India’s leading design talentcoupled with trending and talented young designers.Mersmerising catwalk, celebrated trend setters, glamourous celebrities, retail pop-ups, buzzing after-parties and a fine selection of fashion connoisseurs will metamorphosizeGoa into a Fashion Paradise.

Talented and revered Designer Anupama Dayal will be Opening Designer along with
well-known designer-duo Falguni& Shane Peacock will be the Grand Finale designers along with @ India Beach Fashion Week 2015with their grand collection for the Destination Bride day.

The list of established and many young, talented designers include Anjallee & Arjun Kapoor, Archana Kocchar, Asmita Marwah, Babita Malkani, Dolly Sidhwani, Harsh Agarwal, Harsh Gupta, James Ferreira, Karan Malhotra, Komal Sood, Mona Shroff, Nachiket Barve, Nilesh Parashar, Pria Kataaria Puri, Rakesh Aggarwal, Riddhi & Siddhi Mapxencar,  Rimple & Harpreet Narula, Shouger Merchant Doshi, Shriti Pratap, Sounia Gohil, Vidhi Wadhwani along with some other known designers Rachna Sansad College will also be presenting a show with their young talent showcasing out-of-the-box collections.

Conceptualised and owned by the UVAR Global, this property will transform the pristine Candolim beach into an ultimate fashion, retail and party destination for all fashion and fun lovers. Showcase by 30+ designers, more than 50pop-up shops, foot-tapping live music and 3 luxe post-parties are juxtaposed to keep the media and attendeesentertained and satiated. The IBFW arena has something for everyone. The Resort pop-up shops allows visitors to browse and buy the finest designer-wear and accessories while the post-parties gives them a chance to relax and shake a leg to the latest in world’s music.

This year UVAR is launching fashion & lifestyle properties such as:
– Indian Beach Fashion Week, Goa, 2015
– India Beach Sports League, Goa, 2015
– India Style Festival – Mumbai, 2015
– Style Party 2015 – Nationwide Style Party Tour

The India Beach Fashion Week 2015 is also a precursor to UVAR Global offering a platform for designers to showcase their creations through an e-commerce portal and a sprawling store in Goa.

On the occasion of this announcement, IBFWCo-founder and Chief Creative Officer Mr.Pallav Ojhaemphasizes, “Our core team has pooled their vast experience and talent into the conception of IBFW. We endeavour to create a platform where designers can showcase their collectionsexclusively for beach/cruise wear and destination bride for which there is a great demand but remains unexplored.IBFW provides this potent mix by fusing fashion with luxury, sun kissed beaches and music.”

Mr. Amyn Manji, Co-founder and Managing Director IBFW adds, “This is a very unique property and we want to take this international to various Beach and Destination Wedding destinations as we go along. For now, I invite you to come experience and enjoy art, culture, and the Goan hospitaIity at IBFW 2015.”

Speaking about the association, Mr. Arvind Vohra, India Head, Gionee Smartphones said, “Gionee Smartphones are known for their amazing designs along with packing in topnotch specs across its portfolio. The Gionee Elife S- series smartphones are not just incredibly slim but also sexy in form and factor. The S5.1 in fact is touted as the sexiest phone in the world. Today, phones are a reflection of one’s lifestyle in every way and Gionee’s association with IBFW is an ideal platform for reaffirming this new age phenomenon. Taking our design philosophy further, we are proud to be associated with the glamorous and high-on-style IBFW 2015.” 

Adds Mr. Anand Kumar Sinha- Head Marketing, Brandzstorm, “Gio Collection is more about today’s youth attitude which is rightly reflected in India Beach Fashion Week too& hence we chose to partner the property.”

Commenting at this exceptional concept and event partnership RakshitTalwar, Director of Sales & Marketing, Grand Mercure Goa Shrem Resort says,“We at Grand Mercure Goa Shrem Resort are delighted to be associated with the India Beach Fashion Week. The venue lends itself extraordinarily for an event of this stature. With a cluster of brilliant and stylish designers, three days of back to back shows, special appearances and chic parties, the venue will surely prove to be the fashion destination hub for the glitterati throughout the country, making it a ‘destination fashion experience’ for all and setting a benchmark for future years”

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