Primed to beguile @ LFW Winter Festive 2011

ARCHANA KOCHHAR’s Winter Festive 2011 is inspired by Modern Spiritualism

An accomplished couturier Archana Kochhar unleashes a typographical themed collection of modest sensuality this season at LFW Winter Festive 2011.  This collection celebrates the awakening of cerebral chic. The silhouette magically morphs from chic shirt dresses, draped jumpsuits to neo-Indian separates in muted hues of pewter, stone and raven, which is punctuated with a dash of burnt tangerine and neon orange.

Calligraphic digital prints contribute finesse to the perfect amalgamation of modern luxury and traditional drapery making each look a delight for any jet setter diva. Layered designs are amplified with dazzling fashion neck-pieces and textured stoles, adding to the mystery of this wandering intelligentsia.

The collection is crafted out of an exquisite mix of fabrics ranging from fluid viscose Georgette, Italian jersey along with quintessential Kantha detailing, raw silk and organza.

The designer announces her new cocktail and prêt line at the upcoming LFW winter festive. On this occasion Archana states, “My line entitled urban yogini dictates the new found spiritualism of urban fashionistas. In this collection I have played with constricted mobility in a neutral palette and saturated saffron. I have experimented with a layered look this time, which exudes a casual youthful chic.”

URBAN YOGINI also, embarks the prêt and diffusion line of Ms. Kochhar, which embodies easy chic. Every look focuses on celebrating the wearer’s body and comforts the soul of the style seeking urban yogini.

ARCHANA KOCHHAR – PROFILE :

Designer Archana Kochhar has been showcasing her collections on Indian as well as International runways for the last decade and has 3 stores in fashion Mecca Mumbai. Elaborate yet understated flamboyant yet subtle, Traditional yet modern, Archana’s collections spell urban chic couture. She draws inspiration from the 18th century Indian regalia, Victorian costume and architecture and ancient heirlooms of the bygone era. Unusual, ethereal silhouettes signify her opulent bridal trousseau, evening wear and prêt lines. Her design sensibility is a perfect marriage between exquisite embroidery and nouveau texturing techniques, all these in luscious colour palettes, making each piece “a must have season after season”.

Due to the high acclaim she received, Archana was invited by Galleries L’fayette Paris to present her collection with international design houses like Kenzo, Christian Lacriox, Ungaro and Nina Ricci in March 2008. Archana is one of the favorites amongst Bollywood glitterati, which includes Kangana Ranaut, Ayesha Takia, Soha Ali Khan, Zeenat Aman, Mughda Ghodse, Dia Mirza, Mahima Choudhary, Prachi Desai Sameera Reddy, etc. to name few. Her recent showstoppers and muses, includes young vibrant new faces like Minisha Lamba, Jacqueline Fernandez etc.  She has also styled Amrita Rao for her first television venture the Perfect Bride. She has dressed finales for Beauty Pageants like Mrs India, Navy Queen and has contributed to various Miss India’s International Pageant Finale. Archana has successfully participated in International Trade fairs like IGEDO in Düsseldorf. Designing is Archana’s domain and individualizing her forte. Her design philosophy revolves around making her client’s personality shine while she creates the complete Archana Kochhar look.

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